Multiple Ventures? How to Best Structure your Multi-Brand Business

Are you like me, with multiple brands/ divisions or brands and thinking of how to best structure your business. Then click the link below to get an example on how you can manage/ structure your multiple brand.

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To save some headaches and paper, here are some steps to consider when dealing with multiple business types:

• Establish one main company (i.e. Big Enterprises) as an LLC or corporation within the state where your business will be actually physically located.

• Once the main company has been established, it files multiple fictitious business names (or DBA, doing business as, registrations) for each of the ventures within the same state/county. This way each of the smaller companies can reflect the branding and presence best for their specific markets, yet still enjoy the legal protection of the main holding company (i.e. Big Enterprises).

• When filing your DBAs, it’s a good idea to also consider if you will be doing business under any other names as well— for example, Sue’s Stationery and SuesStationery.com are technically two different names and hence should each be listed within the DBA registration form when filing the DBA. This extra step is relatively easy and ensures you have all your legal ducks in a row.

• When it comes time for taxes, you can take the income earned from each DBA and report this in a single tax filing under the main LLC or corporation. As always, situations vary and you should always consider consulting with an attorney or tax advisor for individual advice regarding your particular situation.

You’re not legally required to disclose the parent company, meaning the website for Sue’s Stationery does not need to mention that it is part of Big Enterprises. However, as a general rule of thumb, this kind of public disclosure can enhance a small business’ legitimacy in the consumer’s eyes.

Multiple Ventures? How to Best Structure your Multi-Brand Business