The infographic below shows some interesting stats on Social growth.
Image from garetcase.com
Social provides us with a platform that makes our audience feel special, feel loved and not feel like they were 1 of 29 Billion people that just got the same email.
1: So, ensure your email is targeted and relevant before pushing send and that the receiver's data is accurate. ‘Mr Do Not Email’ I’m sure would approve.
2: Invest time in researching and then connecting with your customer and prospect base on social channels like Twitter and LinkedIn. Then market to them individually on these platforms. Yes it’s time consuming but just watch the results. Suddenly you will have an engaged audience, you can tweak the content and messages on an individual basis and that will lead to a much more successful campaign.
3: The Facebook Generation are email adverse. 10 years from now the senior decision maker community will be socially genetic. We need to understand this and start building proper social marketing strategies to help us differentiate when this shift change occurs. It’s occurring already by the way…
There really is no excuse not to get personal and social with your marketing efforts.
